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About Us

About Us

Whiskey River Bait Company


What began as a casual conversation during tournament practice has become Whiskey River Bait Company. Established in the Fall of 2010 Whiskey River Bait Company has changed the rules about what a bait company should be and built a brand that is synonymous with design, quality, authenticity, grit, and just plain toughness.


We have brought our passion for tournament bass fishing and over 10 years of bait-making experience to Whiskey River Bait Company with a singular idea in mind: to make the best damn plastic baits on the water in styles and colors that work no matter where you fish.


Whiskey River Bait Company is committed to making high-quality, workhorse-style, injected plastic baits in colors that work and at prices that any angler can afford. From the weekend fisherman to the hardened tournament angler, we want to you succeed on the water and that means providing you with baits that work wherever you fish.


 Whiskey River Bait Company - genuine workhorse baits.

Outlaw Anglers

Our Outlaw Anglers Prostaff epitomize the character and culture of Whiskey River Bait Company.  These men and women are tournament anglers, weekend fisherman, and all around hooligans that go against the grain, do things their way, love the outdoors, and love to fish.  Horns-up!  We love you guys!

Outlaw Anglers College Teams

We are looking to help out college fishing teams!! Please fell free to reach out to Joe at jzona25@gmail.com

Brand Ambassadors

Our Brand Ambassadors are all over the country.  These "Rising Outlaws" represent Whiskey River Bait Company with a kick-ass, horns-up attitude.  We are glad to have you guys and gals around!

Are you a "Rising Outlaw"?  Do you love the Whiskey River brand and have a "Horns-up" attitude?  Wanna become a Whiskey River Bait Company Ambassador?  E-mail jzona25@gmail.com



    Folks, the team has been working on and testing some new baits.We will add a …

  • Spring 2018

    Folks we have been enjoying some great fishing this spring so far!! The tubes …